Glossary
Digital media, defined.
Plain-language definitions of the channels, methodologies, and measurement concepts that shape modern paid media. Each entry includes how Coegi applies the concept in practice.
Combining AI-powered media buying platforms with senior human strategy across paid digital channels.
Read →Automated buying and selling of digital ad inventory through real-time bidding and direct programmatic deals.
Read →Digital video advertising delivered to internet-connected television sets via streaming services and smart TV apps.
Read →Paid advertising placed within retailer ecosystems, using retailer first-party shopper data for targeting and measurement.
Read →Paid collaboration with creators to produce branded content for their audiences, with performance measured against business KPIs.
Read →Digital advertising bought and optimized against measurable business outcomes rather than impressions or reach.
Read →The methodology for assigning credit for a conversion to the various marketing touchpoints that preceded it.
Read →Coordinated planning and measurement of advertising across awareness, consideration, and conversion stages.
Read →A statistical method that uses historical data to quantify how each marketing channel contributes to sales.
Read →A controlled experiment that measures the causal lift a marketing tactic produces, comparing exposed and holdout groups.
Read →Tell us about your business goals and a senior strategist will respond within two business days.
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