Influencer marketing is paid collaboration with social media creators to produce branded content that reaches the creator’s audience, with performance measured on awareness, engagement, and downstream conversion.
Modern influencer programs span macro creators (1M+ followers, broad reach), mid-tier creators (100K-1M, balance of reach and engagement), micro creators (10K-100K, high engagement), and nano creators (under 10K, niche communities). Programs typically combine organic creator content, paid amplification of that content as ads, and creator-led campaign strategy. Measurement has matured beyond impressions and engagement rates: leading programs now measure brand lift, conversion lift, and incremental sales using the same methodologies applied to paid media.
Coegi runs end-to-end influencer programs including creator sourcing and vetting, contracting and rights negotiation, content strategy, paid amplification across Meta, TikTok, and YouTube, and performance measurement tied to the client’s business KPIs.
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