Connected TV (CTV) advertising is digital video advertising delivered to internet-connected television sets through streaming services, smart TV apps, and devices like Roku, Fire TV, Apple TV, and Chromecast.
CTV combines the storytelling power of traditional television with the precision of digital media: advertisers can target households based on first-party data, behavioral signals, and content context, then measure outcomes from impression to website visit, store visit, or conversion. CTV inventory comes from ad-supported streaming services (Hulu, Peacock, Paramount+, Tubi, Pluto, Roku Channel), virtual MVPDs (YouTube TV, Sling), and free ad-supported streaming TV (FAST) channels. CTV is one of the fastest-growing categories in digital advertising as audiences continue migrating from linear television to streaming.
Coegi runs CTV campaigns as a core upper- and mid-funnel tactic, planning across premium streaming inventory, measuring lift with brand-study and incrementality methodologies, and connecting CTV exposure to lower-funnel conversion through cross-device measurement.
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