Retail media is paid advertising placed within retailer ecosystems — including retailer websites, apps, in-store digital screens, and retailer-operated media networks — using the retailer’s first-party shopper data for targeting and measurement.
Retail media networks (RMNs) such as Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and The Home Depot Retail Media+ allow brands to reach consumers at the moment of purchase intent and to measure outcomes against verified retailer sales data. Retail media spans on-site sponsored search and display, off-site programmatic powered by retailer data, and in-store digital signage. The category is growing rapidly because it solves two problems traditional digital advertising cannot: measurement based on actual closed-loop sales, and scaled access to first-party shopper data in a post-cookie environment.
Coegi plans and activates retail media across all major U.S. RMNs, integrating retail spend with broader full-funnel strategy so that upper-funnel awareness on CTV and social drives measurable lift in retailer-specific sales attribution.
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