Programmatic advertising is the automated buying and selling of digital ad inventory through real-time bidding (RTB) and direct programmatic deals, executed by demand-side platforms (DSPs) on behalf of advertisers.
Programmatic advertising replaces manual insertion orders with software that buys impressions one at a time, in milliseconds, based on audience signals, contextual data, and campaign goals. Common programmatic channels include display, online video, connected TV, audio, digital out-of-home, and native. The buy can be open-auction (competitive RTB), private marketplace (PMP, invitation-only), or programmatic guaranteed (fixed price, fixed inventory). Modern programmatic advertising relies on first-party data, contextual targeting, and identity solutions as third-party cookies are deprecated across browsers.
Coegi operates programmatic campaigns across The Trade Desk, DV360, Amazon DSP, Yahoo DSP, and other premium platforms. Every programmatic plan is built around audience strategy, brand-safe inventory curation, and incrementality-tested measurement, with no principal-based or undisclosed buying.
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