Answers about working with Coegi.

Coegi Partners is an independent digital media agency that plans, buys, and measures full-funnel paid media campaigns. The agency specializes in programmatic advertising, paid social, connected TV, influencer marketing, paid search, and retail media, combining proprietary measurement technology with senior strategic guidance.

Coegi is headquartered in Columbia, Missouri, with additional offices in Kansas City, St. Louis, Minneapolis, and Toronto, Ontario. The company operates across the United States and Canada and serves clients in North America and select international markets.

Coegi is fully independent and is not owned by any of the major advertising holding companies. This independence allows clients to work directly with senior strategists and to receive unbiased channel and platform recommendations based solely on what performs.

Coegi has dedicated practices in healthcare and pharmaceuticals, B2B technology, consumer packaged goods, retail and e-commerce, financial services, education, and nonprofit. Each practice is led by strategists with 10+ years of category-specific experience.

Coegi is built on three differentiators: a fully transparent fee model with no hidden markups, in-housed senior strategists on every account (not junior staff fronted by a pitch team), and proprietary measurement technology that ties media spend directly to revenue and pipeline outcomes.

Caliber is Coegi’s proprietary measurement and optimization platform. It unifies campaign data across channels, applies AI-driven attribution to identify which media tactics actually drive business outcomes, and surfaces optimization recommendations in a single dashboard for clients and strategists.

Intelligent Media Activation is Coegi’s approach to media buying that combines AI-powered platforms with senior human strategy. Machine learning handles bid optimization, audience expansion, and creative testing, while strategists guide channel mix, creative direction, and measurement frameworks tied to client business goals.

Coegi plans and activates across programmatic display and video, connected TV (CTV) and over-the-top (OTT), paid social on Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit and X, paid search on Google and Bing, retail media networks including Amazon, Walmart Connect, Target Roundel and Kroger Precision, audio across streaming and podcasts, out-of-home, and influencer marketing.

Yes. Coegi runs end-to-end influencer programs including creator vetting, contracting, content strategy, paid amplification, and performance measurement. Programs span macro, mid-tier, and micro creators on Instagram, TikTok, YouTube, and emerging platforms, and are measured on the same business KPIs as paid media.

Coegi uses a layered measurement approach: multi-touch attribution for tactical optimization, incrementality testing for true causal lift, brand lift studies for upper-funnel impact, and media-mix modeling for portfolio-level investment decisions. Every engagement includes a custom measurement plan tied to the client’s business KPIs, not just media metrics.

Full-funnel media strategy means coordinating awareness, consideration, and conversion tactics so they amplify each other rather than compete. Coegi designs cross-channel plans where upper-funnel video and CTV drive lower-funnel search, social, and retail conversion, with measurement that proves the cross-funnel lift.

Coegi works with mid-market and enterprise brands, typically with annual paid media budgets ranging from $500K to $25M+. Engagements scale from single-channel campaigns to full-service agency-of-record (AOR) partnerships.

No. Coegi offers flexible engagement models including project-based work, quarterly retainers, and annual partnerships. There is no minimum contract length, though the average client relationship spans multiple years.

Coegi’s standard onboarding spans 30 to 45 days and includes business goal discovery, audience and competitive research, full-funnel media plan development, technology and tracking implementation, and a strategy kickoff workshop with the client team.

Yes. Coegi operates on a fully transparent fee model. Clients see actual media costs, platform fees, and agency fees broken out separately on every invoice. There are no hidden markups, undisclosed arbitrage, or principal-based media buying.

Submit a brief through the contact form at coegipartners.com/contact, and a senior strategist will respond within two business days to schedule a discovery call. Prospects typically receive a custom proposal within two to three weeks of the discovery conversation.